Beyond just making greener tyres, all aspects of our company are measured by a global sustainability plan.
We’ve cared about sustainability since before standards were imposed on the industry.
As early as 1946, with the introduction of the radial tyre (now the most common tyre), we reduced the rolling resistance of tyres by 30%.
In 1992 we reduced it by another 20% with the addition of the Silica technology, making tyres longer-lasting and more fuel-efficient.
What is rolling resistance?
Rolling resistance is the main challenge for tyre makers since it's intrinsic to the product: an object that rolls creates friction and therefore the engine has to work harder.
The quality of the tyre determines the fuel efficiency against that friction force.
We're currently working on our fifth generation of green tyres. We aim to improve fuel economy by at least 2% and we have also reduced CO2 emissions with each successive generation.
Our facilities are monitored and optimised to use less energy.
Some of them use solar panels, wind power and local alternative methods to get energy, thus preserving air quality.
We have a re-forestation programme in place to ensure the sustainability of rubber (Hevea) tree cultivation. We conduct biological and agricultural research to improve the quality of natural rubber and combat diseases in Hevea trees.
More than 2,700 acres of our Bahia, Brazil rubber plantation have been kept totally uncultivated to help protect the forest's flora and fauna.
In 2012, 17,649 days of our employees' work days were
dedicated to work with local communities.
Since 2005, Michelin has reduced the emissions impact
of our facilities by 33%.
In the last 20 years, we've helped
to save 16 trillion litres of fuel.
In the last 20 years, we've prevented the emission
of 40 billion tons of CO2.
Rubber tree cultivation provides a living
for 30 million people a year.
Over 15 years ago, we created the Michelin Challenge Bibendum. It has now become the world summit on sustainable mobility, bringing together political, industry, scientific and media representatives to discuss sustainable road mobility. International students brainstorm and develop fresh, brilliant ideas for better mobility, and decision-makers and opinion leaders are involved in bringing those ideas to the next level. And that's just the beginning.
This award is a new competition focused on innovation in both performance and sustainable mobility. MICHELIN will introduce it at the 2014 Le Mans 24 Hours, awarded to the first team to meet a rigorous set of criteria in performance, longevity and energy efficiency. One million euros will be invested into research into sustainable mobility by an independent academic institute.
We are the official tyre provider of the new Formula E championship to boost the development of sustainable, high-performance electrical vehicle technology in even the most challenging technical environment – racing.
We're committed to new sustainable development projects.
We're a leader in sustainability in the mobility industry and we intend to continue to act like one.
We're committed to improving people's mobility now and in the future.
Innovation is at the heart of our approach to tyre making. It makes ideas for a more sustainable world possible.
And your pocket! Did you know that the under inflation is one of the biggest causes of using excess fuel? The air pressure in your tyres should be checked once a month.